Montreal, November 21, 2024 – The Fondation Dynastie is delighted to announce its new partnership with Weber Shandwick Canada, a globally recognized strategic communications agency. This partnership marks a significant turning point for the Fondation Dynastie , as it enters a crucial phase of growth and expansion.

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Weber Shandwick Canada dedicates a portion of its revenue to pro bono initiatives, supporting various organizations that promote equity, diversity, and inclusion (EDI). Each year, it selects projects that are important to it, and for 2024, the Fondation Dynastie was chosen as the beneficiary of this valuable support.

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For the Fondation Dynastie This collaboration represents a major strategic opportunity. As the organization asserts itself and seeks to refine its positioning while engaging its various audiences, this partnership with Weber Shandwick Canada is a key lever for expanding its impact both in Quebec and nationally and internationally. “This partnership is an invaluable opportunity for us. It is a real springboard for increasing the Foundation’s reach and helping us better position our organization in a rapidly evolving context,” explains Carla Beauvais, Executive Director of the Foundation. Fondation Dynastie .

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The first gathering between the teams of the Fondation Dynastie The meeting between Weber Shandwick Canada and Weber Shandwick Canada took place at the agency's Toronto offices last July, where discussions were particularly dynamic. This meeting brought together the Montreal and Toronto teams of Weber Shandwick Canada to share their perspectives and develop communication strategies tailored to the Foundation's needs. The agency's employees had previously formed teams to collectively brainstorm strategies, then presented their pitches to a jury tasked with the difficult job of choosing the proposal best suited to the Foundation's needs. Fondation Dynastie “I am delighted that we can collaborate and I was pleasantly surprised by the enthusiasm with which employees, both in Montreal and Toronto, participated in the process. For us, this experience is already extremely positive. I hope that this marks the beginning of a long and fruitful collaboration,” adds Marie-Eve Noël, Senior Vice President and General Manager of Weber Shandwick Montreal.

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This partnership will give rise to an ambitious communication plan, developed by Weber Shandwick for a period of three years. Aligned with the Foundation's missions, this plan will aim to implement optimal strategies and propose a distinctive positioning, enabling the Fondation Dynastie to stand out and achieve its goals with greater efficiency.

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